Since its inception in 2005, social media has evolved from a purely social network to a professional medium that is capable of creating online brand recognition.
Its versatility as a professional tool is unrivaled, as it can be utilized to achieve everything from successfully engaging customers in real-time to accurately measuring the effectiveness of your campaigns and application of big data. The sheer scope of social media is staggering, and it can be quite difficult to use it effectively in the pursuit of multiple goals. Fortunately for business owners, there is now a wealth of social media tools that can be used to manage your marketing and get the most from its individual platforms. There are options suitable for all levels of experience and knowledge, including the following:
One of the main challenges in contemporary marketing is how to constantly cultivate high-quality and engaging content. This is central to improving your brand’s online visibility, but without a skilled content writer it can be difficult to sustain excellence over a prolonged period of time. This is where Pocket comes in, as it is a basic tool that allows you to review a huge collection of articles before sharing them across your Twitter and Facebook profiles.
The main benefit of Pocket is that it has been designed to integrate easily with your existing online profile. It therefore includes a browser-based option at GetPocket, a Chrome extension with Twitter integration and a mobile app. This ensures that the product is easy to use, time effective and accessible wherever you are.
The publication of articles in real-time may be crucial in some instances, so it is important that content can be synced successfully across all platforms. This has been a recurring issue with Pocket, however, with the result that many issues have been unable to share copy across all platforms on a consistent basis.
On a similar note, ShareRoot has also been designed to manage online content and copy. The difference between this and Pocket, however, is that ShareRoot is focused solely on Pinterest and optimizing the levels of engagement for this site. Its core purpose is to enable the successful management of content on users’ Pinterest boards and increase sales efficiency for business clients, while it can also allow you to create a tab that converts social media traffic into Pinterest followers.
Aside from serving as an all-in-one solution for Pinterest engagement, ShareRoot is also extremely time effective and enables you to schedule individual pins according to your needs. This reduces the need for regular site visits, and ultimately improves your efficiency as a marketer or business owner.
Given the evolved and versatile nature of ShareRoot, it is slightly frustrating that the tool has not been developed to incorporate other social media platforms. The platform has already been developed, so it stands to reason that users should be somewhat disappointed that they cannot access different tiers and sites.
We have already said how high-quality and insightful content is central to developing a vibrant online presence, but you also need to ensure that you post regularly. If you have accumulated over 100 blog posts or articles and are looking to share them multiple times throughout the day, you should consider using the simple Smqueue tool to automate and schedule the publication of this content. This tool also enables you to share the content through platforms such as Twitter, LinkedIn and Facebook, so you can effectively save time without compromising on your content output.
Interestingly, Smqueue enables you to set recurring time slots for publication, so the process is simplified even further over time. This will ensure that your content becomes more easily discoverable through all social media platforms, which is crucial as you look to establish a strong online presence.
While it may be effective, the concept of automation in social media is becoming increasingly unpopular among marketers. This is because it contravenes our knowledge of Google and modern content curation, which suggest that the publication of real-time and topical content is the best way of driving genuine engagement.
11. Pushover and IFTT
12. Sprout Social
Read more on tools 4 to 12 on Lifehack.
What is you favorite Social Media tool? Let us know!