Entrepreneurs often have the mentality, “If you build it, they will come.” And often they are disappointed.
A strong marketing stunt can be a valuable tool for any company. Last week, Microsoft employees released a ridiculous “Sexy And I Know It” parody featuring the Surface tablet, and despite the horrible lyrics and dancing, it actually made the Surface look sort of cool.
Are there any quick ways to succeed in business without spending a huge amount of money on marketing?
Is social media draining you of time and energy? Do you feel like you could spend all day on your social profiles, updating and hustling and connecting, only to start over again at the beginning tomorrow?